CUPRA Terramar
There are moments when we might consider that being second is acceptable because the path of least resistance can seem so inviting. In the haze of uncertainty, it can feel like a safe harbour, a place where the stakes are lower and the pressure eases, a place of compromise. But deep down, no matter how hard we try to settle for that, we simply can’t.
We are too obsessed with winning.
We are driven by an enduring passion that fuels every move, every decision. It courses through our veins like an unstoppable current. It’s a fervour that refuses to be extinguished. And at this point, we wouldn’t choose any other way. We will continue breaking boundaries, defying limits, and challenging the challenger because we know that second place is not even an option.
This is our curse.
This is the price we have to pay.